FRIDAY, MARCH 16, 2012


Since its launch as a single concert in 1997, AC Entertainment has proudly watched Sundown in the City grow into one of Knoxville’s most anticipated annual events, a free series of concerts bringing thousands of people to the heart of downtown Knoxville.

As Sundown has grown in popularity, so has Knoxville’s now thriving downtown. What was once an almost deserted ghost town during the evenings is now filled with top restaurants, quality retail specialty stores, engaged residents, and a vibrant active nightlife. It has been an exciting and rewarding transformation, and it’s still continues to evolve.

This business growth and increase in activity downtown has significantly changed the dynamics of staging an event such as Sundown in the City. And after having initially scaled back to five bi-weekly events two years ago, it has become clear to us that Sundown in the City simply no longer fits its Market Square home.

With that in mind, AC Entertainment is electing to look towards the future. We will, of course, continue to book and produce the great shows and programs at the Tennessee Theatre and the U.S. Cellular Stage at the Bijou Theatre. We are also looking forward to putting our time, energy, and resources into bringing new festival concepts to life in downtown Knoxville in the near future. And...who knows? We may ultimately find a way to reinvent Sundown at some point. But one thing’s certain: We will continue to celebrate the best of what Knoxville has to offer while bringing exciting new opportunities to the city that we’re so proud to call home.

Thanks to everyone who has worked with us to make the past decade and a half of Sundown in the City possible, especially the City of Knoxville and our sponsors: Regal Entertainment Group, Bud Light, Pilot and U.S. Cellular.

Here’s to the next 15 years and beyond!

Ashley Capps

President/AC Entertainment